"Emulate Drug Dealers" - Rework by Jason Fried
Excerpt from Hooked: How to Build Habit forming Products by Nir Eyal
- For some businesses, forming habits is a critical component to success, but not every business
requires habitual user engagement.
- When successful, forming strong user habits can have several business benefits including:
higher customer lifetime value, greater pricing flexibility, supercharged growth, and a sharper
- Habits can not form outside the “Habit Zone,” where the behavior occurs with enough
frequency and perceived utility.
- Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed,
they become must-haves (painkillers).
- Habit-forming products alleviate users’ pain by relieving a pronounced itch.
- Designing habit-forming products is a form of manipulation. Product builders would benefit
from a bit of introspection before attempting to hook users to make sure they are building healthy
habits, not unhealthy addictions (more to come on this topic in chapter eight).